About the Secrets of a Black Boy Play
Created by Actor and Playwright Darren Anthony, Secrets of a Black Boy set out to provide a voice for the new generation of urban non-theatre goers who craved seeing themselves mirrored and their own stories characterized on stage. The objective was to gain community exposure and media presence in order to increase ticket sales for the production.
- Press Release construction and story angle strategizing for media pitching
- Platform Development: Social Media engagement
- Build community partnerships
- Media relations leading up to the launch date
Both shows sold out!
Garnered pre-publicity in outlets such as: CBC Radio’s Metro Morning, Urbanology Magazine, CBC News @ 6