Secrets of a Black Boy Stage Production

About the Secrets of a Black Boy Play

Created by Actor and Playwright Darren Anthony, Secrets of a Black Boy set out to provide a voice for the new generation of urban non-theatre goers who craved seeing themselves mirrored and their own stories characterized on stage. The objective was to gain community exposure and media presence in order to increase ticket sales for the production.


The Objectives

  • Press Release construction and story angle strategizing for media pitching
  • Platform Development: Social Media engagement
  • Build community partnerships
  • Media relations leading up to the launch date

The Results


Rave Reviews

Both shows sold out!

Great Publicity

Garnered pre-publicity in outlets such as: CBC Radio’s Metro Morning, Urbanology Magazine, CBC News @ 6

“I had the pleasure of working with Safia Bartholomew as a PR director. I used her services for the run of my play, Secrets of a Black Boy.

Safia managed all the media relations, prepared all press materials, supervised all social media accounts and arranged all interviews with top names like CBC. Safia was always there to answer my questions and willing to address any issues. She has amazing work ethic and I would recommend her to anyone starting a business.” – Darren Anthony