Side Hustle Week

About Side Hustle Week

Secrets of a Side Hustler, is an event series and community that supports a growing number of people who have both a 9-5 day job and a 5-9 “side hustle” (a passion project they get paid for). The first and only event of its kind, part celebration of entrepreneurship, part education and encouragement for folks who are growing a business on the side, Side Hustle Week was created to recognize the growing movement of ‘side hustling’ and to connect you to a supportive community who understand your daily grind.


The Objectives

  • Research and develop a list of potential sponsors for event
  • Craft sponsorship angle and written proposal
  • Responsible for identifying, cultivating and soliciting sponsor prospects to become sponsors

The Results

On-boarded sponsors

Sponsors on-board: Ladies Learning Code, Urbanology Magazine, She Does the City, Gift’d by Natasha Morris, Spiked Punch Caterers, Richtree Market Restaurant


“Safia’s creative ideas and persistent outreach to sponsors helped make our first event a great success. We secured incredible partners as a result of her pitches and forged strong relationships with new brands.

She’s extremely reliable, a great project manager and talented writer. It was a joy to work with her!” – Chivon John, Founder Secrets of a Side Hustler